Christmas Comes Early For Denmark's Beer Drinkers
J-Day, the first Friday in November, marks the release of Denmark's Christmas beer, Tuborg's Julebryg. It's practically a national holiday as the beer is promoted tonight in bars throughout the country. J-Day, the first Friday in November, marks the release of Denmark's Christmas beer, Tuborg's Julebryg. It's practically a national holiday as the beer is promoted tonight in bars throughout the country. Tuborg In the U.S., Thanksgiving marks the unofficial start of the race to Christmas (unless you happen to decorate department stores, then it starts in October). But in Denmark, the Christmas race starts tonight. J-Day, as its known, is the momentous occasion when at exactly 8:59 p.m. on the first Friday of November, the 140-year old Tuborg Brewery releases Julebryg (Christmas Brew), the high-octane libation that will fuel most holiday festivities in the country for the next six weeks. And then it's gone.
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Tuborg beer Denmark Christmas Tuborg Brewery J-Day Herning free beer Danes Carlsberg Group Hounds Jacob brand loyalty holiday black currant department stores best selling Swedish cities the christmas manager drinking age black list pilsner high school brew a single Overgaard libation advertising snowstorm chuckles licorice toasted kegs the country Alas ever since far and away special populace taps Skål six weeks Serbia Thanksgiving elves incredible next year well-being bottlesPeople:
Tuborg
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Jens Bekke
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Julebryg
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Jacob Lyby
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Carlsberg
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Company: Tuborg Brewery
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Organization: Tuborg
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Country: Denmark
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Country: U.S.
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City: Herning
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Holiday: Christmas
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The Danish tradition of releasing the Christmas beer on the first Friday in November started with a beloved T.V. commercial from 1980 for a straight-laced 140 year-old brewing company, and now it's practically a national holiday.
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Christmas Comes Early For Denmark's Beer Drinkers
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