Sunday, January 6, 2013

5 Nominees for 2012's Worst Toy | Essentials

5 Nominees for 2012's Worst Toy

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Wirefly donations to Toys for Tots by Wirefly
License (according to Flickr): Attribution License
Excerpt:

Toys, toys, toys. Advertisements inundate store catalogs and television commercials. Parents watching their budgets or closet space may not be thrilled, and neither is a consumer group called the Campaign for a Commercial-Free Childhood (CCFC). The group is hosting its fourth annual contest for the Worst Toy of the Year, or the TOADY Award (Toys Oppressive And Destructive to Young Children). The group said it started the contest in response to the Toy Industry Association of America's annual TOTY (Toy Of The Year) Awards. Last year, a tablet for babies that retailed for $479 won the top dis-honor. Three of this year's top five nominees are toys that use apps, which didn't seem to impress the group. "When it comes to great toys, less is usually more," CCFC's Director Dr. Susan Linn said in a statement. "Just because we can link a toy to a smartphone doesn't mean we should.

People:

Dominique Raccah

Overall Sentiment: 0

Relevance: 0.336195

SentimentQuote
0.0471118Dominique Raccah, CEO and publisher at Sourcebooks, which created the app, said the company built the free app "because we care deeply about reading and books."
0.101447Dominique Raccah, CEO and publisher at Sourcebooks, which created the app, said the company built the free app "because we care deeply about reading and books." "We built Put Me In The Story to create greater bonding through and with books, and to change how kids grow with books," she said in a statement. "The goal isn't to replace Where the Wild Things Are. Our goal is the opposite. I think you're going to engage kids more deeply with stories that include them as a phase towards being more deeply engaged with books of all kind."
Sentiment Stats:
  • Number of Quotes: 2
  • Aggregate Sentiment: 0.1485588
  • Mean: 0.0742794
  • Standard Deviation: 0

Olivia

Overall Sentiment: 0

Relevance: 0.333625

Disambiguation: MusicalArtist | AwardNominee | AwardWinner | BroadcastArtist | MusicalGroupMember | FilmActor | TVActorReferences:

Michael McNally

Overall Sentiment: 0.334178

Relevance: 0.324212

SentimentQuote
0.186007McNally called it a "very productive meeting, and both parties walked away feeling good about the LEGO Group commitment to creative play options for all children."
Sentiment Stats:
  • Number of Quotes: 1
  • Aggregate Sentiment: 0.186007
  • Mean: 0.186007
  • Standard Deviation: 1.4142135623731

Dr. Susan Linn

Overall Sentiment: 0.068572

Relevance: 0.323129

SentimentQuote
0.187028"When it comes to great toys, less is usually more," CCFC's Director Dr. Susan Linn said ...
0"When it comes to great toys, less is usually more," CCFC's Director Dr. Susan Linn said in a statement. "Just because we can link a toy to a smartphone doesn't mean we should. The toy industry is promoting superficial gadgetry at the expense of children's creativity."
Sentiment Stats:
  • Number of Quotes: 2
  • Aggregate Sentiment: 0.187028
  • Mean: 0.093514
  • Standard Deviation: 1.7320508075689

Harold Chizick

Overall Sentiment: 0.138681

Relevance: 0.315766

Max

Overall Sentiment: 0

Relevance: 0.275993

Key:

  • Aggregate Sentiment is meant to be an indicator of an individual's overall sentiment.
  • The Mean is meant to be an indicator of an individual's average comment sentiment.
  • The Standard Deviation, when there are enough quotes, will indicate an individual's consistency of sentiment (i.e. a Standard Deviation of 0 would mean they were very consistent in their sentiment and 1 would mean they were very inconsistent).

Note that quote stats are likely to be meaningless beyond the aggregate score due to the tiny sample size. However, they are always provided just in case you find something useful there.

Additional Info:

Company: CCFC

Overall Sentiment: -0.135836

Relevance: 0.784983

Company: Lego

Overall Sentiment: 0.105375

Relevance: 0.738935

Disambiguation: References:

Company: LEGO Group

Overall Sentiment: 1

Relevance: 0.45853

Company: LEGO Systems, Inc.

Overall Sentiment: 0.0852807

Relevance: 0.379304

Company: Spin Master

Overall Sentiment: 0

Relevance: 0.322623

Organization: Toy Industry Association of America

Overall Sentiment: 0.111061

Relevance: 0.585598

Organization: SPARK

Overall Sentiment: -0.121768

Relevance: 0.32057

Movie: Hot Potato

Overall Sentiment: -0.479754

Relevance: 0.357481

Technology: iPhone

Overall Sentiment: 0.163365

Relevance: 0.328181

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