Detroit auto show brings the bling
Car bling is proliferating, from daytime running lights that go up the hood of the new Cadillac ATS, to a wide, bold grille on the Ford Fusion, to engraving within the lamps of the new Corvette and Ford Transit. It is inexpensive but distinctive, providing automotive eye candy that can even boost gas mileage or improve safety. Bling isn't new, but advancements in technology and design are allowing automakers to do more of it and move it from luxury cars into the mainstream. "You've got form and function with the beauty," says HIS Automotive analyst Rebecca Lindland. Mom never advised looking into lights, but peering into the lamps of certain vehicles offers some aesthetic rewards: Tiny engravings are appearing inside, like figures inside a snow globe.
People:
David Hulick
Overall Sentiment: 0.180614
Relevance: 0.899993
| Sentiment | Quote |
|---|---|
| 0 | He says that model used "super-red LEDs with a neon look" ... |
| -0.0911482 | He says that model used "super-red LEDs with a neon look" - something that also "couldn't be achieved with traditional technology." |
| Sentiment Stats: |
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Rebecca Lindland
Overall Sentiment: 0.181428
Relevance: 0.892679
| Sentiment | Quote |
|---|---|
| 0.152926 | "You've got form and function with the beauty," says HIS Automotive analyst Rebecca Lindland. |
| 0.0248525 | Lindland says it's intriguing that designers are "laying this kind of jewelry in just that small spot" ... |
| 0.211558 | "The great thing with lighting technology is that you can actually have a very narrow light and still have a tremendous amount of road illumination," she says. ... |
| Sentiment Stats: |
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Ralph Gilles
Overall Sentiment: 0.0793137
Relevance: 0.853886
| Sentiment | Quote |
|---|---|
| -0.191838 | "They look like they're really staring at you. If you look at them they're all dark inside. You can't even see the lens," Gilles says. ... |
| -0.026946 | he added, "can pretty much be sinister if you want it to." |
| 0.128172 | He says designers wanted to create something unique that "owners will love." |
| Sentiment Stats: |
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Fisher
Overall Sentiment: 0.211112
Relevance: 0.429766
| Sentiment | Quote |
|---|---|
| 0.0975112 | Fisher says the grille helps the midsize family sedan "evoke the looks of an Aston-Martin" ... |
| Sentiment Stats: |
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Acura
Overall Sentiment: 0.266642
Relevance: 0.349439
Key:
- Aggregate Sentiment is meant to be an indicator of an individual's overall sentiment.
- The Mean is meant to be an indicator of an individual's average comment sentiment.
- The Standard Deviation, when there are enough quotes, will indicate an individual's consistency of sentiment (i.e. a Standard Deviation of 0 would mean they were very consistent in their sentiment and 1 would mean they were very inconsistent).
Note that quote stats are likely to be meaningless beyond the aggregate score due to the tiny sample size. However, they are always provided just in case you find something useful there.
Additional Info:
FieldTerminology: LEDs
Overall Sentiment: 0.365056
Relevance: 0.740917
FieldTerminology: Fusion
Overall Sentiment: 0
Relevance: 0.442964
FieldTerminology: light-emitting diodes
Overall Sentiment: 0
Relevance: 0.403375
Automobile: Fusion
Overall Sentiment: 0.257819
Relevance: 0.500559
Automobile: Corvette
Overall Sentiment: 0.197958
Relevance: 0.452206
Automobile: Thunderbird
Overall Sentiment: 0.208563
Relevance: 0.43937
Automobile: Silverado
Overall Sentiment: -0.228147
Relevance: 0.428311
Automobile: Grand Cherokee
Overall Sentiment: 0.257468
Relevance: 0.417065
Automobile: Land Rover
Overall Sentiment: 0
Relevance: 0.40683
Automobile: Camry
Overall Sentiment: 0.602676
Relevance: 0.396464
City: Detroit
Overall Sentiment: 0
Relevance: 0.462328
Provided Title:
Provided Keywords:
- 2013
- bling
- detroit auto show
- north american auto show
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