Hyundai wins Super Bowl auto ad wars
The big winner — at least in terms of immediate interest — was Hyundai, which saw a 738% increase in traffic to pages about its Santa Fe model after the company's ad hit the air. The Santa Fe ad, which features the recently re-designed seven-seat version of the SUV, depicted a young boy and his mother gathering a group of friends to confront a group of bullies at a local park. The Santa Fe spot far outstripped the next closest auto ad -- an Audi commercial featuring the S6 performance sedan. In that commercial, a young man who goes dateless to his high school prom ends up kissing the prom queen and getting a black eye from the prom king. The Audi ad also seemed to result in a big jump in interest for the larger, more expensive Audi S8, although that car was not shown in the commercial.
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Company: Audi
Overall Sentiment: 0.0485936
Relevance: 0.826033
Disambiguation: AutomobileCompany | AutomotiveDesigner | AwardWinnerReferences:
Company: Hyundai
Overall Sentiment: -0.118354
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Company: Edmunds.com
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Disambiguation: References:
Organization: USO
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Sport: football
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Automobile: Jeep
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Automobile: S8
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Automobile: Genesis
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- ads
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While some automakers gambled on long, emotional or quirky Super Bowl ads, Hyundai's commercials were the most effective drivers of web traffic.
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Hyundai wins Super Bowl auto ad wars
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